In addition to producing Kate Hudson spots Fabletics produced numerous TV spots without the celeb. Kale was the introductory spot that was shot for less than $50k. The spots "see through" and "they're black" were shot inside our own studios with the intention of making fun of Lululemon. Finally, the TULUM spot was shot on location while shooting the summer catalog and for less than $10k. I desperately wanted to spend most of the money on music as I felt it was a very important part of the spot.