For the launch of Fabletics' men's line, FL2, I decided to introduce the brand featuring some real athlete/models to establish the brand as a true athletic line that would compete with Lululemon, Nike and Under Armour.
As it evolved we added some more style elements into it - we began using real models and shooting real campaigns just like we did for the women's brand. Later we went back to our roots and worked with Olympian Will Claye who designed an Olympics collection for the brand.